Yerevan is full of sunshine. It’s one of the many things we love about it — golden afternoons, long summer evenings, and light nearly year-round. But for your skin? That kind of daily sun, dust, and dryness can build up fast.

By the time evening rolls around, your face has taken on a lot: sunscreen, pollution, sweat, maybe some makeup, and definitely a layer of city dust. What you need isn’t just any face wash — it’s something that can truly cleanse without drying.

That’s where ABLOOM’s Organic Purifying Cleanser comes in. It’s not a foamy, harsh cleanser. It’s not heavy, either. It’s a silky, plant-powered cream cleanser that gently sweeps away the day and leaves your skin calm, clean, and soft — no tightness, no residue, no redness.

The Cleanser That Knows How to Handle the Sun

If you’ve ever washed your face after a long day in Yerevan and felt your skin tighten or burn, you’re not alone. That dry mountain air, combined with sun and sweat, strips your skin’s moisture barrier before you even realize it.

The ABLOOM Organic Purifying Cleanser is designed to deeply cleanse without disturbing the balance. It removes makeup, dirt, and excess oil — but leaves your natural hydration intact. The result? Skin that feels clean but still comfortable.

It’s especially good if your skin leans sensitive, dehydrated, or combination, or if you’re just tired of using face washes that leave your cheeks dry and your forehead shiny.

What’s Inside (And Why It Works)

This isn’t just a cleanser. It’s a skin treatment in disguise — packed with 30+ organic and botanical ingredients, each chosen for their calming, hydrating, or purifying benefits.

Here are a few of the hero ingredients:

  • Aloe Vera – Cools and hydrates, ideal for post-sun skin;

  • Coconut Oil & Olive Oil – Remove impurities while nourishing and softening;

  • Sea Buckthorn – Rich in vitamins C and E, supports skin repair and glow;

  • Fennel Extract – Helps reduce excess oil and refresh tired skin;

  • Chamomile & Marshmallow Root – Calm irritation and reduce redness;

  • Psyllium Husk Powder – Gently exfoliates and polishes without being abrasive;

  • Seaweed Extracts – Deliver minerals that soothe, protect, and hydrate.

The cleanser is also made using a 90-day cold extraction process, which means all the nutrients stay intact — no heat, no shortcuts.

And while it smells light and fresh (thanks to ingredients like neroli and lavender), there’s no synthetic perfume here — just natural, skin-safe botanicals.

When to Use It (And Why It’s Especially Perfect at Night)

This cleanser is designed for twice-daily use, but it really shines in the evening — when your skin needs to reset after a full day under the sun.

Morning use helps remove sweat and oil buildup from overnight.
 Evening use is where the magic happens: it removes sunscreen, pollution, sweat, and makeup without over-cleansing.

You’ll notice after using it:

  • Your skin feels soft and refreshed, not tight or dry;

  • Creams and serums absorb better;

  • Any irritation or redness from sun/wind feels immediately calmer.

Just don’t use it for removing eye makeup — it’s too rich to go that close to the lash line and contains natural oils that may cause a light tingling around the eyes (from the neroli extract).

How It Feels on the Skin

The first thing you’ll notice is the silky, creamy texture. It’s not watery or foamy — this is more like a light lotion that glides across your skin. As you massage it in, it feels soothing and hydrating, not heavy or oily.

Once rinsed with lukewarm water, your skin feels:

  • Clean — like the day is gone;

  • Calm — not flushed or irritated;

  • Balanced — not stripped or squeaky.

It’s gentle enough to use after sun exposure or if your skin is feeling sensitive or reactive — which, let’s be honest, happens often in Armenia’s summer.

How to Use It

Here’s the perfect routine for your Yerevan skin:

Step-by-step:

  1. Dampen your face lightly with warm (not hot) water;

  2. Pump or squeeze a small amount of ABLOOM Organic Purifying Cleanser into your hands;

  3. Massage into your skin using gentle circular motions, focusing on areas with sunscreen, makeup, or buildup;

  4. Avoid rubbing directly near the eyes;

  5. Rinse with lukewarm water;

  6. Pat dry with a soft towel;

  7. Follow with ABLOOM’s Soothing Lotion and your favorite moisturizer or facial oil.

Done — fresh, clean, and calm.

It doesn’t contain:

  • No parabens;

  • No synthetic fragrance;

  • No harsh detergents;

  • No alcohol-based drying agents;

  • No preservatives that strip your skin.

Instead, you get a formula that’s 90% certified organic, cruelty-free, and designed to support your skin’s natural function, not work against it.

This cleanser works beautifully if you:

  • Live in a dry, sunny climate like Yerevan;

  • Have skin that feels tight after cleansing;

  • Want a non-foaming cleanser that’s gentle but effective;

  • Wear SPF or makeup daily and need a cleanser that actually removes buildup;

  • Prefer natural skincare with real ingredients;

  • Have sensitive, reactive, or combination skin that doesn’t love strong products.

Where to Buy

You can get the ABLOOM Organic Purifying Cleanser now in two sizes:

  • 75ml – AMD 8,000

  • 15ml – (great for travel or testing)

  • In stock at:

    • MoodMineral – 3 Khorenatsi St., D.26, Yerevan

    • Online: moodmineral.am

FAQ

1. Can I use this every day?

Yes — it’s made for daily morning and evening use.

2. Does it remove sunscreen or makeup?

Yes, it removes light makeup and sunscreen easily. For waterproof eye makeup, use a separate remover first.

3. Will it dry out my skin?

No — it’s made with nourishing oils and aloe vera to cleanse while hydrating.

4. Is it scented?

It has a soft, natural scent from ingredients like neroli and chamomile — no synthetic perfume.

5. Is it good for oily or combination skin?

Yes — the fennel and rosemary help balance oil, while jojoba and sea buckthorn support healthy skin barrier function.

Final Thoughts: A Cleanser That Respects Your Skin

Some cleansers strip your skin. Others feel like they’re just moving products around. ABLOOM’s Organic Purifying Cleanser does what few others do: it cleans deeply while calming and caring for your skin — something every face in Yerevan needs after a long, sunny day.

If you’re looking for a refreshing, gentle cleanser that leaves your skin soft, nourished, and ready for the next step, this is it.

One product. Two minutes. Endless comfort.